FAQs
Employee Benefits Marketing
Employee benefits marketing turns complex offerings into simple, easy to understand messages. Delivered across multiple channels, these campaigns show employees how solutions fit into their everyday lives, leading to higher adoption and measurable ROI.
Repetition is key: the more often employees hear about your solution, the more likely they are to utilize it. Use lines of communication that align with company culture; visual content, such as videos, breakroom slides, and postcards can prove especially helpful. Additionally, consider using a communication calendar to plan out campaigns.
CHC highlights what matters to each audience—ROI for employers, reduced workload for HR, and practical help for employees. Our mix of plain-language content and multi-channel outreach ensure the vendor’s program is actually used, not just added to the plan.
Clinical Advocacy
A clinical advocate is a go-to resource for employees. They can:
- Answer medical questions in plain language
- Schedule specialist visits
- Explain what’s covered under the health plan
- Resolve billing or claims issues
- Find in-network providers
- Negotiate medical bills
In short, they act as a link between plan participants, their health plan resources, vendor solutions and in-network providers.
Clinical advocates commonly work with large self-funded employers (500+ employees). These organizations want to manage healthcare costs while helping employees get the most out of their benefits. Advocacy services integrate with the health plan, creating a smoother employee experience and stronger ROI for employers.
Employees save money when advocates help them catch health issues early, find lower-cost or in-network care, and stay on track with medications. Employers save by avoiding high-cost claims and increasing effective utilization across all benefit vendors.
At CHC, every group is assigned a lead nurse who is known by name and reachable by text or phone. This personalized model builds trust, avoids frustrating call transfers, and drives real engagement that lowers costs.
Benefits Advocacy
Benefits literacy means understanding how your employee benefits package works and how to use it. Employees who understand their benefits make smarter choices, feel more valued by their employer, and use programs more consistently.
Common pitfalls include:
- Using the ER for non-emergencies
- Accidentally visiting out-of-network providers
- Missing out on easy savings, like generic drug programs
A little education goes a long way.
Benefits advocacy aims to improve employees’ benefits literacy, from enrollment through year-round navigation. This reduces HR workload and increases vendor program utilization.
CHC takes the day-to-day burden of benefits advocacy off HR leaders. Using our expertise in educational marketing, we deliver engaging, multi-channel campaigns that improve literacy and drive program adoption. We meet employees where they are, with information they can act on.
About CHC
ROI & Outcomes
Getting Started
Yes! CHC has helped employees switch to lower-cost medications, saving $15,742 per month, and resolved claims disputes worth $73,000 in a single day.
Request a consultation through the CHC website. Our team will review your current plan design, vendor stack, and employee engagement needs to design a customized benefits communication and advocacy strategy.